It surprises us how few schools take advantage of whats actually available to them which can help move the needle on new student acquisition.  Lead forms and landing pages for example are a prime example of an area of improvement most routinely ignore.  The results of the survey question regarding adding functionality to existing and new vendor lead forms clearly shows that there are more opportunities for school to optimize interaction, performance and activity.  Call your vendor or agency and get working on it, you will be happy that you did. Link to the 2013 Education Advertising & Marketing survey results!]]>