Talking to prospective students is one of the most exciting parts of working in Higher Ed. Their energy, excitement, and hopefulness are contagious and it’s fun to think about what the next freshman class will bring to campus.

You could be talking to prospective students anywhere: open house events, on the phone, at college fairs, via social media, or even in line at the grocery store.

In those conversations, you’re typically asking questions like “What are you looking to major in?” and “How did you hear about our school?” You’re probably even sharing a few things about your school and what makes it so unique.

It can be easy to make a misstep in these moments and lower the chance that the prospect will actually apply to your school. The good news is that they’re super avoidable!

Here are 3 mistakes to watch out for when talking to prospective students. Click here to read article.